In another case, sales data from a data report we affectionately call “ProCat” (revenue by product category) was able to tell us that we needed to make some tweaks to how we sold one of our core products. This early warning arrived long before we’d have seen the issue in our standard sales reports. We immediately implemented the changes, and sales of our core product doubled immediately. Had this gradual decline continued, it would have created a major catastrophe approximately 12 months down the line. The cost to build the “ProCat” report each month is essentially free.
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While businesses should clearly obey legal requirements and respect individual privacy, we believe that any business should gather as much data from their customers as they can possibly get. It’s the personalized and high-touch use of the data that makes customers willing (and even happy) to share. Using that data wisely (and treating the customer partnership with impeccable care) will be the soundest economic decision a company can make.
Additional reporting for this article was provided by John Erickson, VP Training and Support for Fishbowl.
作者：大卫·K·威廉姆斯（David K. Williams）是库存软件供应商Fishbowl的CEO， 玛丽·米歇尔·斯科特（Mary Michelle Scott）则是该公司的董事长。该公司位于美国犹他州奥瑞姆，它是全美发展最快的公司之一
via：哈佛商业评论
